The demand for coaching services is growing because leaders are becoming more aware of the benefits of coaching and are increasingly seeking independent guidance and accountability. Coaches are a popular way for companies to help their managers, senior leaders, boards and owners improve their performance. A coach is an experienced person who supports learners achieve goals by providing training and guidance. Oftentimes, people seek the support of a coach because they want to achieve a specific personal or professional goal, improve their impact, gain clarity about their life or career direction, develop their business skills, or address challenges or roadblocks they are facing.

Will coaching help me achieve my goals? According to ActionCOACH:

• 75% of clients said that since working with ActionCOACH their revenue has increased
• 92% of clients said that ActionCOACH is worth the investment
• 96% of clients said that ActionCOACH makes a positive difference in their business

Coaching offers people the ability to digest valuable feedback and guidance on how to improve performance and overcome obstacles. In this article, we will explore the differences between executive coaching and business coaching so you can better understand what is the best option for you.

What is Executive Coaching?

Executive coaching is best for leaders who want to improve how they can more effectively manage people, teams, and their organization. Historically, executive coaching was considered a form of counseling in the 1970s and was exclusively offered in the workplace. Initially, companies recruited counseling executives who were similar to psychologists so that managers could have one-on-one sessions with them. It has since evolved to be more holistic in its guidance finding that the best way to “counsel” or guide were to have those who had similar professional experiences.

The best executive coaches will always have their clients take a behavior assessment to better understand how their coachee responds to certain situations. The assessment results should better help those seeking executive training to increase self-awareness of personality style and strengths, understand what enables them, and identify behaviors to develop and hone to help them achieve their goals.

An executive coach will teach strategies that help coachees find innovative ways to break down roadblocks, set realistic goals, learn and find ways to slow down and ensure the goals are backed by a wider vision. Executive coaches are known to use Socratic Dialogue as a technique to pinpoint a lot of the factors that drive inspiration, decision-making, and stress management.
If you’re considering executive coaching or professional development then learn about how we offer high-performance leaders the skills, expertise, and action plan to build and fortify effective business teams for committed owners and/or executives of corporate organizations.

What is Business Coaching?
Business coaching is best for those who own a business and want to achieve particular goals for their business that impact how they lead their companies to grow and prosper. It takes a certain methodology to assess the business, the owner(s), and the leadership team and coach them to become aligned on how to achieve their goals and grow their organization. The best business coaches achieve transformational change that produces measurable results.

As Ascend ActionCOACH, our business coaching services start understanding the business, the ‘numbers’ that guide that business, the long and short-term goals of the owner(s), and the immediate challenges they are having. Alignment is essential to growth and performance and that is the first objective. Business coaches will teach strategies that can support the owner’s ability to lead, but also move the needs of a company. These strategies include but are not limited to–developing emotional intelligence, learning to solve problems with the strengths of your team, giving statements and providing feedback, building strong connections, strategic marketing and selling, systems to support repeatable processes, and strategies to multiply those results.

Contact us to learn more about executive and business coaching as well as several related training workshops.